Taking new projects · Remote, and locally in Borlänge & Uppsala
We design and build websites, brands, booking systems, AI workflows and marketing for small businesses that want to look good and run smoothly.
We help small businesses build a stronger digital presence with websites, branding and smart automations that save time and make the business easier to run.
What we do
Design and the working system behind it. We don't stop at a good-looking site: we connect the bookings, calendars and follow-ups that keep your days calm.
UX/UI that feels like you
Thoughtful UX/UI and a site that feels like you, built to turn visitors into clients. Clear structure, calm flow and a mobile-first build.
A look people remember
Positioning, look and voice that say what you really mean, so the right people recognise themselves in your brand.
Less admin, fewer mistakes
Smart workflows that take repetitive tasks off your plate, from client intake and bookings to calendar sync and follow-ups.
Getting found by the right people
Social strategy and content in the languages your clients speak, so you stay visible without burning out.
Also on request
Sell products, bookings or courses straight from your site, with secure payments set up for you.
Custom tools when you need them, plus updates and maintenance so everything keeps working.
Selected work
We designed and built Lara's website from scratch, then connected the booking system behind it to the calendars she already uses.
For Lara's coaching business we created a warm, professional and easy-to-use website that reflects her personal brand, and shaped the customer journey, structure, navigation and booking experience so clients understand her services and book online without friction.
Lara manages appointments across several calendars, including a shared Google Calendar. We built a workflow that syncs her existing schedule with the calendar connected to Wix, so times she is already busy show up in the booking system automatically. Fewer double bookings, and availability clients can trust.
Not just a website: a connected system where her site, booking flow and calendars work together.
How a project runs
You always know where we are and what comes next. Personal from the first conversation to long after launch.
We listen between the lines: what you say, and what your business actually needs.
We map your pages, bookings and tools, and find where time gets lost.
Brand and UX/UI design shaped around the people you want to reach.
The site goes live with its systems connected and automations switched on.
Support and improvements after launch, so it keeps working as you grow.
The person behind the studio
Saskia Nieuwland, Founder & Creative Director
My strength is listening between the lines: finding what you are really trying to say, and turning it into something that looks good and brings in clients.
I'm Dutch and have lived in Stockholm for years. Before starting NieuwlandStudio I worked at Blomstergrossisten, where I created a new role for container administration and built the tracking system behind it, which stopped the company losing money on containers. I also worked side by side with IT when the company switched to a new business system.
That's where I found what I love most: understanding what people really need and turning it into something clear that works. Today I build websites, brands, content and AI workflows for coaches, personal development professionals and service businesses. UX/UI design is where I feel most at home.
Let's talk
Every project gets a personal quote. Send a message or ask for a call, and we'll take it from there.
For local small businesses, startups, creators and teams of 2 to 50. Remote anywhere, and in person in Borlänge and Uppsala.